PUBLICATIONS
Teaching Cases
Rhee, Mooweon, Kim, Jae-Gu, Barnett, William P. 2022. "Hyundai motor group: Fast follower to game changer." Stanford Graduate School of Business, Case Number: SM-364.
Rhee, Mooweon, Kim, Jae-Gu, Barnett, William P. 2021. "POSCO: Corporate citizenship." Stanford Graduate School of Business, Case Number: SM-352.
Jang, Yong Suk, Rhee, Mooweon, Chey, Tae-won, Barnett, William, P. 2019. "SK's double bottom line: Challenges and way forward." Stanford Graduate School of Business, Case Number: SM-324.
Rhee, Mooweon, Shin, Dongyoub, and Barnett, William, P. 2019. "The rise of JTBC." Stanford Graduate School of Business, Case Number: SM317.
Rhee, Mooweon, Shin, Dongyoub, and Barnett, William, P. 2017. "The rise of AmorePacific." Stanford Graduate School of Business, Case Number: SM274.
Rhee, Mooweon, Kim Sang-Hoon, and Barnett, William, P. 2015. "SM entertainment." Stanford Graduate School of Business, Case Number: IB108.
Kim, Jae-Gu, Rhee, Mooweon, and Barnett, William, P. 2008. “Hyundai motor company in China.” Stanford Graduate School of Business / Harvard Business School, Case Number: IB91.
Rhee, Mooweon, Barnett, William, P., and March, James, G. 2003. “Hyundai motor company.” Stanford Graduate School of Business / Harvard Business School, Case Number: SM122.